GENDER EQUITY NOW LOGO 

CATEGORY Visual Design

CLIENT GEN - Gender Equity Now

ROLE Designer

YEAR 2017 - 2018

GEN hired me to design their logo and a number of icons for their website. The logo was an interesting challenge because it had to work both as a centerpiece for their brand as well as a certification "stamp" for their Gold Standard program. 

 
GEN_certified.png
 
 

CONCEPT DEVELOPMENT

I went through many rounds of concept development and design direction with the client. Finally we settled on the one above, which nods to GEN's data-driven approach to bringing gender parity to the workforce.

 
GEN_logo_cloud.png
 

GENDER EQUITY NOW ICONS

CATEGORY Visual Design

CLIENT GEN - Gender Equity Now

ROLE Designer

YEAR 2018

I created a "button" version of these icons for GEN's site. For display in this portfolio I decided to showcase a personal version where I played with color blocking. 

 
icons-01.png